Since 2022, giftee and Nippon Paint Vietnam have collaborated to implement API integration, allowing the Nippon DnC app to exchange e-gifts and e-vouchers directly from Giftee's system. This article provides a detailed look at how the cooperation between the two companies has benefited users and enhanced the customer care experience.Customer Introduction:Founded over a century ago in 1881, Nippon Paint has become a leading global brand in Paint and Coatings.Present in 16 countries worldwide, Nippon Paint has been a pioneer in exploring new technologies. Through relentless efforts to improve the protective functions of Paint and create new color palettes, Nippon Paint strives to meet customer expectations to the fullest. From industrial projects to residential buildings, Nippon Paint products are highly regarded for their quality and durability.Context:To boost sales and maintain relationships with key customer groups, Nippon Paint Vietnam has proactively designed various applications for different customer segments, such as My Nippon Paint, DiDiDi, and Nippon DnC.Among them, the Nippon DnC app is designed for architects, interior designers, and construction company owners - loyal customers who play a crucial role in using and marketing Nippon Paint products.The app not only integrates comprehensive product information for easy customer reference but also features tools for users to mix paint colors and calculate the necessary paint quantity for projects.However, attracting customers to download the app amidst a competitive landscape where brands are racing to launch their own apps, coupled with the reduced time users have to share among many apps on their phones, required Nippon DnC to have a unique attraction, making users genuinely interested in long-term usage.Solution:Appropriate rewards for users are not only a practical way to attract users but also an effective means for brands to enhance the customer experience.Nippon Paint Vietnam has integrated its API with giftee's e-gift system. As a result, Nippon DnC app users can easily convert accumulated points into various e-vouchers, ranging from dining, shopping, to mobile top-up cards and utility services.This not only adds value to Nippon Paint Vietnam's customer care program but also saves time and effort in rewarding customers. The reward results are clearly and quickly updated according to the reconciliation period, minimizing the burden of storing or transporting traditional gifts.Another advantage of digital gifts over traditional ones is that the brand can analyze customer gift preferences and needs, thereby offering more effective promotional, marketing, and customer care programs.Results:The e-gift API solution has achieved significant success. In the first year of implementation, over 7,000 gifts were redeemed, and this number continues to grow.This not only demonstrates success in attracting and retaining app users but also affirms Nippon Paint Vietnam's flexibility and creativity in its market approach.giftee's e-gift system has proven its effectiveness in attracting and retaining users.Conclusion:Gifts and rewards are not just a way to appreciate customers and enhance their experience. They are also an effective tool to boost sales if leveraged correctly.The collaboration between giftee and Nippon Paint Vietnam is not only a prime example of digitizing reward systems and customer appreciation but also a firm commitment to customer satisfaction and sustainable business growth. This marks a significant step in building long-term and successful partnerships in the future.